Utah Gets A New Delivery Service For Restaurants
PigeonShip October 1, 2015

Delivery. Delivery. Delivery. It’s been impossible to avoid the headlines in the past several months. It seems as if everybody wants to enter the delivery game. Delivery, after all, is a great way to drive revenue within an existing infrastructure. With the rise of third-party delivery services like Caviar, Postmates, UberEats, it means you can easily start delivering without incurring the cost of establishing a separate infrastructure for it but they are nowhere close to coming to Utah. Whereas Utah has a more reliable and cost-effective solution of its own now! PigeonShip, a crowdsourced delivery service for restaurants.

I have been a foodie all my life. In my foodie journey, I have realized that the best food is never served in big MNCs but in little household restaurants which put in extra effort to go the extra mile when it comes to customer service. Most of the times they are unable to compete with MNCs because of lack of restaurant delivery service and online presence.

Do you need a Restaurant Delivery Service?

A delivery service for restaurants or a third party delivery service enables a restaurant to start food delivery service in a much more convenient and cost-effective way. Instead of the restaurant hiring, insuring and buying vehicles for its own delivery fleet, a centralized service — the RDS — manages the delivery process. PigeonShip’s Restaurant Delivery Service works in a unique way. A person places a paid takeaway order at any restaurant of his/her choice and gets the food item PigeonShipped (Delivered) to them. PigeonShip also promises a 2-hour delivery.
Utah has never seen a food delivery service so convenient that a restaurant can install in its everyday processes in not more than 10 minutes.

Suggested business models while implementing PigeonShip’s Delivery Service can be: free delivery if the order amount is above $35 otherwise it is just $10 delivery fee. There can be other innovations to the pricing model depending upon a restaurant’s choice.

Determining whether the restaurant can do delivery on its own, or it needs an RDS to provide delivery or the possibility of a delivery service comes down to a key metric of delivery cost: Dollars per delivery mile. In areas of high population density, the dollars per delivery mile is low enough that a restaurant can do delivery by itself and that too earning profits while doing it. In areas with a medium density or low density, instead of building a food delivery service of its own a restaurant should use a more cost-effective formula by using an external delivery service for restaurants like PigeonShip. This is why PigeonShip is a great success in Provo, Logan, Ogden, Orem and Salt Lake region of the Utah state where the population density is not as high as in New York or Chicago.

Going digital

Restaurant brands that are interested in unlocking their market potential firstly need to go digital by building online ordering platforms. This provides a more convenient way of reaching out to potential customer segment who are not aware of your restaurant and also making the service much easier for the existing ones. Moreover, it is much easier and cost-effective to spread the word about your USP or Recipe online than anywhere else.

Here is an extra special from PigeonShip. Try out our food delivery service for food by signing up from this link and you will be able to get your first item PigeonShipped for free.


Learn more about PigeonShip food delivery service for restaurants on



Skip to toolbar